3 secrets of super successful Video Marketing

Video marketing is a Brahmāstra– a single tool that is the killer for content. We would love to share the 3 super successful Video Marketing secrets you need to know today.

Everything in life is a video. The visuals are played in the form of a video when you think of an old song from college days or the rain during your vacation. You are transported to the moments and memories, that’s what storytelling with video does.

There are so many times we recall an Ad Video which is so connecting to us. Remember, when there is a dirt stain on the shirt we think of the AD Film about ‘Daag ache hai’ which is the Surf Excel(Video); When you are with friends and you challenge someone you remember ‘dar ki aage jeet hai’ which is Mountain dew(Video). When we speak of memories, we always remember the Paper boat (video) and how they connect with us through memories. 

First Impressions:

When we say Video is most effective, it should be short and sweet that is one of the biggest Video Marketing secrets. Most of the Ad films we see are of 30 seconds.

Every Second is important

We need to invest a lot of time, energy into every single visual second in the video. As you know the most effective form of connecting to a person is through a Video and they are never lengthy. Do you agree? 

The two most powerful warriors are patience and time. 

Leo Tolstoy

When we jump into those little details, we get perfection. This is where we exactly understand how to market our business and who is our target audience. Remember first impressions are lasting impressions, every second is important.

Video Storytelling:

Humans are a mix of many different emotions. We behave as per the situation and react to them accordingly. The story is such, we get connected at a very deeper level; we call it the subconscious level. People connect to us subconsciously when they experience sound, touch, smell, taste and sight. Storytelling videos are currently the only option where we can connect with most of our sense organs. 

When we form our story, not only it shows how passionately we built our product to help everyone; our customers also equally love us and share our story with everyone. Let’s read about some great video storytelling examples.

Thought-Provoking videos:

Always delight your customers with the added new features and benefits of your product. Once we establish a rapport with your customer, come up with a thought-provoking Ad film that connects with your customer. Not only he purchases your product, but he will also be the brand ambassador for your product from now on. 

Let’s us see an example to understand the mechanics behind this logic. Here is an example of a Thought-Provoking video. 

Have you watched the video? Haven’t you had tears in the end? I bet you did! It is so carefully driven emotion with disappointment till the end, however one single incident changed everything. Right? 

Now, look at the connection it establishes.

First, you remember this ad for a long time, since it leaves an impact on you. All the Mothers and their sons are connected which is roughly more than 800 million people. Probably reaching this huge number is impossible, however reaching at least 100 million should be a target and this ad did a spectacular job connecting the dots to their Video Marketing secrets.

Conclusion:

All the greatest secrets are hidden in plain sight. The 3 super secrets is no rocket science, however giving the basics and having simple guidelines help us to achieve great heights with the Video Marketing.

A creative video production service like @RealmStudios is always available for a free 15 minutes consultation. What are you waiting for?