When it comes to creating a podcast, trust me it is as easy as it gets. Here are 7 Things to consider before starting a podcast to hop on the veritable success train going on full speed, gaining momentum as each second passes. From the right software to the ideation of the podcast, we’ve got you covered. For example- Popular Podcast creators like Joe Rogan believes that.

“EXCELLENCE IN ANYTHING INCREASES YOUR POTENTIAL IN EVERYTHING”.

Joe Rogan


How hard do you think creating a podcast is? Well, it should hard right. The famous personalities Joe Rogan, Trevor Noah, Ellen Degeneres, Steve Harvey, Russel Brand, Conan O’Brien have humongous following for their podcast. It definitely means that the podcast is really hard.

I’m here to break your myths on this and make sure that everyone understands and creates a podcast very easily. All you have to do is, follow the 7 steps listed. The way to the glory my friend is sooner. What are you waiting for? Let’s jump right into it.

When you’re starting a podcast, it is not necessary to spend all your money on the right expensive equipment. You can just start with the minimal equipment required and spend your precious savings on marketing strategies and the format of the show. It will not only help you gain followers/ subscribers but also is one step closer to monetizing your podcast show.

In simpler words, the more people know about your podcast, the more people are likely to click on it and listen to it.

Before whipping out your mic and pressing record, let’s consider some of the most important aspects of starting a podcast and put yourself in a position to succeed.

1. Know your Niche

Since you’re a beginner, let’s not put all our eggs into one basket. The day you enter the podcast business isn’t going to be the day you start succeeding. The barrier to entry is low for podcasts, it’s easy for anyone to create an own show. The trick is to stand out of the crowd. Ask yourself these questions before you start:

  • What is it that you have that others don’t?
  • What’s your niche?
  • Do you know everything about it?
  • Is it something new?


However, various creators develop a niche on the basis of what they want to talk about or know a lot about. That’s what makes them special. If you choose something that is close to you, it makes you different because there is nobody else like you. Being yourself is what makes you recognizable. Moreover, Add your own lines, channel your own personality into your work and it’s bound to succeed.

Podcast setup
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If you’re unaware of your niche, here are a few tips that will help you determine your niche.
1. Brainstorm a topic of your choice and research about it. A topic that you know people will be interested in.
2. Podcasts are a medium for entertainment, do not try to be very educative about it. Info-tainment is the key.
3. Develop a niche that caters info-tainment and determine an angle that will help you stand out from other similar podcasts.


Again, the question, what do you have that they don’t?


2.Decide the Audience for your Podcast

To understand your audience, try answering these 3 questions. You’ll only cheat yourself if you don’t give a thought about these.

1) What do you do? (Ex: I’m a digital marketer)
2) Why do you do it? (Ex: To increase brand & revenue)
3) How do you do it? (Ex: Facebook, Google, Instagram, Youtube)

Research and Research!

Sometimes the best way to decide your niche and target audience is by researching and making a profile of the age group that will like your content. With profiling, you get clarity onto the audience you want to aim your content at, and gathering them becomes your priority.

For example, you want to create a podcast for Money & Millennials and advise them about financial choices, taxes, mutual funds, investments, etc. You need to consider what issues or subjects are most important to this generation.

The more time you spend on understanding the people who are going to be listening to your podcast, the easier it gets to create content that is appealing.

A few things to research that helps in promoting your content:

  • The average age of your listeners/ going to be listeners
  • Where they live geographically (Don’t need any address)
  • Their interests
  • The online platforms they engage the most with

3. Determine the Format of Your Podcast

Okay, so we’re on the right track. We got a niche and then an audience, let’s move onto how you’re going to run your show?

In the third phase of things to consider before starting a podcast, you need to know that when a show starts, you cannot just keep adding things to it as you please. You need to plan a show format because a well-crafted podcast is a well-made podcast. Once you sit down with a guest on your show, you will realize, it gets much tougher to create content that is interactive and interesting. You can either choose 20–30-minute show segments or produce 5-minute bite shows.

Successful podcast creators break each episode into different segments and create the show based on a common theme or story. By breaking the episode, it helps to keep the listeners interested.

Podcast

4.Buy the Right Equipment for Podcast.

Gear up!

Now that you have a show in your mind, you can invest in the podcasting equipment that is right for you!

The part of this process includes- buying a nice microphone for a clear voice, an audio mixer (some USB mics work the same for beginner podcasters without the need for an audio mixer), and Headphones.

As you grow, you can invest in mic stands as well as multiple mics for guest appearances. Investing in the right equipment is one of the major things to consider before starting a podcast.

5.Learn Editing Programs before you Start.

Learning to edit yourself will save you a lot of time and money. With software like Audacity, sound editing has been made easy for beginners. But soon as you proceed, you will need premium plans or better software. Try your hand out on free programs and then make an informed decision.

6. Social media page or Website goes a long way.

Podcasts alone may not make much of a difference until it gains brand value. At the very least, create a website or a social media page to accompany your podcast to inform the listeners about the upcoming videos and gain reliability.

A Social media page is required if your show relies on audience input, this is a great channel to ask for contributors too. Make sure you have content that is interactive.

Podcast

7. Find the Right Hosting & Streaming Services

Streaming services are very important and play a very crucial role in attracting a large follower base towards your channel. Most of the audio listeners prefer listening to Spotify or iTunes. Therefore, finding the right hosting site for your show is crucial. A few of them charge monthly and some yearly fee. To start with popular sites can really empty your wallet, hence use the services that are available to you free of cost like Podbean, Buzzsprout, etc. Once you’re done deciding the right streaming service, the next step is to form a follower base.

Bonus tip:

Another thing you need to consider before starting a podcast is that you can create content regularly but it won’t matter until somebody isn’t listening to it. This is the growth part of your podcast. Once you’ve edited and uploaded some content, people need to know about it. Spread some words apart from the people who know you.

Your friends, your family, your neighbors, your neighbor’s dog, etc is a great place to start but they’ll probably be hearing it because they like you and not your content. You need to cater to the market that is listening to you because they like your content.

Work on attracting followers through social media pages, post on every site, and link your episodes (Very Important).

Alright! Go Create some Great Audio Content and Good luck!

Hope the advice helped you into the basics of creating some great audio content. Trust the process and just go for it. It only gets easier once you put in your best effort and spend some time on it.

Plan your podcast timely, keep a check-list of all the important things, make outlines, use amazing interactive audios, remember to have fun with the process that’s where all the creativity lies.

Contact Realm Studios for that expert advice that is going to help you go through the challenges easily. What are you waiting for?