4 Platforms to use your Video content

All businesses can benefit from more sales. Regardless of your industry, video content can do wonders for your company. Don’t believe us? Well, more than half of global marketing experts say that videos yield the highest ROI compared to other types of content. Furthermore, 43% of consumers want marketers to produce more video content. You need to give the people what they want. We’ve seen too many businesses avoid video marketing tactics because they don’t know where to start. They are afraid of doing something wrong. We’ve even heard some business owners say they don’t use video content because they don’t have the right equipment.

You don’t need any fancy or expensive video equipment. All of the tactics I’m going to show you can be accomplished with a smartphone or basic camera. That’s it.

Here’s something else to consider. Think about the other marketing tactics you’re currently using.

Videos can help you:

• increase your website traffic
• enhance interactions with your customers
• grow your email list
• get more followers on social media
• expose your brand to a wider audience
• promote new products or services

All these benefits lead to more sales.

This is how you do it.

1. Create a YouTube channel

If you’re not currently using any videos to promote your company, creating a YouTube channel is the first step.

Here’s why. Once you add videos to YouTube, it’s easy to share them on other platforms. Whether you’re embedding the video into your website or just sending a link, the YouTube platform makes it simple to accomplish this. As you’ll see shortly, you’re going to distribute your videos across lots of different platforms. Uploading all your content to YouTube first will help save you time because you won’t need to make the same video more than once.

Plus, users, in addition to viewing YouTube content on other platforms, will view it directly on that site as well.

All the content on their platform is strictly videos, and it is still extremely successful. That alone should show you how powerful video content is in terms of what users want to consume.

2. Post videos on social media

Even if you’re not currently using videos, I’ll assume you have active social media profiles. Use them to their full potential. You should be posting on social media every day. This will keep your brand fresh in the minds of your followers. The reason why so many companies don’t always post on social media is that they don’t know what to share. Well, if you’re adding new videos to your YouTube channel, social media is the perfect platform to share your new content. Most social media platforms have their own software to create and publish video content, but we’ll get to that shortly. For now, just try to focus on getting all your YouTube videos onto your Facebook and Twitter profiles.

That’s a great place to start.

Take a look at how videos have been trending on Facebook for the last two years:

We saw a 6% jump in video posts by businesses from 2016 to 2017. I expect that number to continue rising each year for the foreseeable future.

3. Add more videos to your website

What’s the first thing people see when they visit your website?

Too many words on the page can be confusing and unappealing. You shouldn’t have lots of long paragraphs explaining how your company operates. Nobody wants to read that. Replace all of it with a video message. Videos are a lot more powerful than words.

Square uses this tactic to explain how their products work:

Do you see how little text they included on this page? This won’t confuse anyone.

Instead, the viewer’s attention gets drawn to the video. When you click the link, it plays a video from Square’s YouTube channel. It’s much more effective than trying to explain how your products work in long and messy paragraphs.

4. Use Instagram stories

You can post pictures and videos to your Instagram story. For today’s topic, we’ll focus on the video portion of this. Instagram stories expire after 24 hours. Feel free to post several each day to keep your brand fresh in the minds of your followers.

Anyone who follows you will see you have a story posted that day. To view it, all they need to do is click on your photo, and the video will play through. Popular stories will also show up on the search page for users who don’t follow you. It’s a great way to increase brand exposure. Instagram also has a live video feature that’s incorporated into their stories. You don’t need to approach this the same way you do Facebook live videos. Instead, use your live Instagram stream when you’re somewhere cool. You can give your followers a tour around your production facility or introduce them to your staff. This helps create an exclusive feeling for anyone watching. Now they have access to something that would normally be kept behind closed doors.

Plus it’s so easy to do. Just pull your phone out of your pocket and start recording.But like on Facebook live videos, you’ll definitely want to respond to the live user comments.

Conclusion

Those of you looking for an easy and inexpensive way to get more sales for your business need to start creating more video content. In addition to sharing pre-recorded videos, take advantage of live video streams. Use Facebook and Instagram for this. It’s a better way to engage with your viewers since you can respond to their comments in real time. Another way to produce more video content is by getting other people to do it for you. Come up with creative ways to get your customers to submit videos.

You can share those videos on your website as well. No matter what kind of videos you’re making, just make sure they are optimized for mobile devices. The increased brand exposure combined with an easy way for you to explain your products and services will ultimately boost your sales.

If you are thinking of building your empire, contact us- Realm Studios. We love to build films.