Nike was formerly known as Blue ribbon Sports. A startup from Oregon transformed into global sportswear and sports goods giant. Nike took to almost all kinds of marketing techniques to grow into what it is today. The brand spends an equitable amount of its budget percentages for innovative and effective marketing campaigns. The Nike ads often make rounds for being creative and are always well received by audiences worldwide.

Nike Ads that made the rounds

Nike commercials inspire people. They inspire people and show them that they can be something more, something better than they are right now. They inspire people to become a better version of themselves. Nike’s advertisements and campaigns do not only stir and motivate athletes and sports persons, but also anyone who wants to bring a change in their life and the way they are living.

One of the many awe-inspiring commercials of Nike is “Worth the wait”. Nike released this commercial after Lebron James hoisted the MVP trophy after the Cleveland Cavaliers won the 2016 NBA Championship. This advertisement showed the fans watching the match waiting eagerly with hopes of the team winning.

This advertisement touched the hearts of Cleveland fans both young and old, all over the world.

Tag Line for Nike Ads

Nike invests a lot in its ad campaigns, to create a commercial better than its last one. Nike takes its powerful slogan “Just do it”, it always just does it. It becomes better than itself, every time, without ever failing.

These advertisements do extremely well among the viewers because Nike does not create these advertisements only for its buyers or potential buyers. It creates it for the masses, to make an impact on their lives, to make them believe in themselves.

This strategy of Nike, makes buyers, potential buyers and the mass, in general, retain the ad in their minds for a long time, hence evoking in them a sense of closeness and familiarity with the brand. This attracts the masses, so the next time they purchase anything related to sports they will be drawn to purchase Nike products since they get connected to the brand on a personal level through these advertisements.

Nike used a globalizing approach for its international customers, this approach is used to accommodate local users of the global brand, by incorporating local cultures to advertise the global brand. For the Chinese Lunar new year, Nike came up with a glocal advertisement for their shoes by incorporating Chinese traditional culture and values where children are supposed to politely refuse money (traditionally given in red envelopes) that elders give, at first, and later accept it out of respect. When these children grow up and start families they are supposed to repay the gifts to their elders.

Nike is the producer of all things sports. Anything sports-related, Nike is the go-to for athletes. This has a lot to do with their campaigns with legendary sportspersons like Michael Jordan, Christiano Ronaldo, Serena Williams, Tiger Woods among many others.

Niche of the Nike Ads

Niche companies are those who provide services to a small audience, in Nike’s case it’s athletes, sportspersons.

Nike has maintained its niche and stayed put on producing products related to sports. But that did not stop it from becoming a brand that is loved worldwide, by people who are into sports and by those who are not, all the same. Nike’s strategic planning and marketing resulted in it doing so well in the mainstream along with its target customers, that’s one reason why Nike doesn’t have to get out of its Niche. Their niche is the reason they are doing so well in the market.

Nike focused on its niche, shoes and sports goods, and became bigger than its competitors. It has been the best of its kind for decades now.

The brand stayed focused on its target customers but still reached out to people who would benefit from their products.

Nike evolved from a small start-up of sports shoes to a multinational producer of sports shoes and goods beloved by everyone.

Conclusion

Nike teams up with sportspersons for endorsement, it executes it perfectly. Nike’s view of creating content with sportsmen, staying in their niche, helped them grow among sportspersons.

But their campaigns and marketing brought laymen closer to sports and hence the brand grew in the mainstream and market globally. Nike’s CEO Mark Parker is inspired by visual stimulation, which we can see in the brand’s campaigns and marketing techniques since it uses its advertisements to portray a sportsman or athlete’s journey to create an interface between the viewers and sports

“No one works harder at inspiring athletes all over the world than our team at Nike. Creating those experiences requires an amazing amount of energy, a steady flow of big ideas to excite and surprise people, and a constant dialogue that connects us on a personal level.”-Mark Parker

Nike strives on earning customers’ trust every day, with every ad. They continue adding value to their customers’ lives by serving them through their innovative products. It has grown to be a brand close to home, for every person involved with sports.

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