Video always puts you one step ahead of your competitors. Corporate video production is something that every brand wants to invest in today. You look appealing to your audience, and also it is easy to gain trust if you use video for your marketing and explanatory videos.

By reaching the target audience, you can win over the online marketing strategy. But making and posting a video is not enough. You also need to follow the latest trends in video making (or can say- the current video trends).

“Social media sites and video go hand-in-hand, and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.”

Amy Porterfield, 16 Tips for Successful Online Video Marketing

While almost 80% of the internet traffic is generated by the videos, most videos which are visible to people’s eyes are the one which follows the trends and interests of the audience.

To make it easier for you, here is an article on the latest trends in corporate video production for the year 2021. Follow these, and win the video marketing race.

1. How to use video?

If one says that videos are not effective in the world of marketing, just throw the facts to them. The video marketing market has increased to 85% in 2021nfrom 61% in 2016. All the businesses that are using video marketing as their regular practice, have found it effective. Not just this, it is considered important for 92 per cent of the business in their overall marketing strategy.

The effectiveness of video marketing can be achieved by following the trends that is what are the most engaging types of videos. The explainer videos are covering about 72% of the market whereas, presentation videos are 49%, testimonial videos are 48%, and last, sales and ad videos are 42% each.

So choose among these categories of videos to make your video marketing effective.

2. Live-stream on mobile phones

Did you observe that lockdown in 2020 generated a huge number of live streamers and live streams? You would see most content creators live twice to thrice every week. Which, thus, make live streaming one of the most popular video marketing trends in 2021.

Even the statistics show that the market value of live streams saw an increase from 104.11 billion dollars in 2019 to a whopping 161.3 billion dollars in 2020.

3. Short video in corporate video production is most effective

Walking side by side with live streaming videos are short-form or short videos. They are also expected to see a rise in the video marketing market in 2021. Why? I think you are guessing right.

Yes, because of Reels by Instagram and TikTok. While TikTok was still trending, Instagram introduced its new feature (which is very similar to TikTok) in August 2020.

Instagram is also looking forward to introducing monetizing opportunities for content creators (similar to Instagram Ads). It will also enhance video editing tools, and the users will be able to sell products and services directly on Reels.

Whenever Instagram launches its updates, it will see a further increase in the short video trend by all big and small businesses. But that doesn’t mean that TikTok is losing its users, but has reached a mark of 1.2 billion average monthly active users in 2021!

If you are thinking to create short videos, remember it needs to be fast passed and energetic.

4. User-Generated Video Content

If you want the most out of the engagement from your video, go for user-generated video content. According to studies, if a user lands on a website through UGC, they tend to spend twice the time other people spend there.

UGC videos are also the most effective in converting users and viewers into buyers. If a user is spending so much time on your website, the chances of that person making a purchase 184% higher!

If your business is dependent on viewers’ opinions and responses, like travel, beauty, fashion, and healthcare, then you need to create more UGC videos. For other businesses too, UGC videos need to be in your marketing campaign strategy.

5. Education is a saver too in corporate video production

Offices, schools, universities, and colleges are operating from home for more than a year now. All the working and learning is taking place in front of the laptop or phone screens on your home desks. Which is the reason, why the e-learning market grew by 36.3% in 2020 compared to 2019 and is estimated to grow even more in 2021.

This is also the reason why educational videos are trending over all platforms. Since most people are now comfortable with e-learning and WFH, the market will keep growing every year.

6. ADVERTISEMENT!

We do not need to give you any proves of how much the video advertisement and marketing industry has grown in recent years. In 2020, people in the US spend around 10 billion dollars on ads alone! And the growth is not going to stop for a very long time.

According to a study, from the year 2017 to 2024, the video marketing industry will grow by 41.9 percent! That is a lot if we are calculating in billions.

Will the competition increase over time? OFC! It is going to be fierce. And what is going to help in competing? Following the trends will.

7. Yes, AR and VR content too

Since the introduction of AR (augmented reality) and VR (virtual reality) technologies, many companies like IKEA are using them for their online videos and content. According to some studies, the AR and VR market is estimated to reach 72.8 billion dollars in 2024.

In the case of IKEA, people can visualize their homes through their screens through VR. Similar to that, you can use VR and AR technology to showcase your products so that the viewers can visualize your products.

By this, people will be considering buying from you even more!

8. Wow! I will buy this.

Shoppable videos are a new introduction to the video marketing trend in e-commerce. It is to give the videos a seamless shopping experience, and many brands are already applying it to their strategies.

What does Shoppable video mean? That means that a user can purchase a product directly from the video ad they are watching. Previously, one had to visit the advertiser website and search for the product but anymore.

Shoppable videos mean easier and faster purchases and very low chances of customers backing up.

These types of videos are more engaging and retain more customers than ordinary display advertisements.

9. Organizing Event? Make it virtual.

As viruses began to take over the world, all major award functions and events began to take over online spaces. But according to a survey, the trend of virtual events is going to last even longer than the pandemic.

But are there any benefits of an online event? You save traveling time, save money, save your social energy and energy to dress up, and even more. Thus even the event planners know that the number of online events will not see much decrease soon.

So what is the benefit for the marketers? Play your video in between the events just like it happens on TV!

Create your strategy according to your business and the target of your campaign, along with following the latest video trends in corporate video production. This will help you reach your goals quickly and effectively. For free consultation related to Corporate Video production, you can get in touch with us Realmstudios