When we see Ryan Reynolds as an advertising personality mastering viral video marketing, we do not feel it as something out of place, but it feels like something that we needed all this time. As we all know that Ryan Reynolds is a well-known, award-winning Hollywood actor, we have all seen Deadpool right?

He is doing pretty well for himself, has a beautiful wife and kids, and is overall quite successful. So why do you think he built this advertising startup?

Simple, smart people are always hungry.

Let us know more about his advertising company and how Ryan Reynolds mastered the viral video marketing strategies.

One surprising thing about Ryan Reynolds starting up a startup is that it is not surprising at all. He, as a startup agency founder, shot a few videos where he is frantically scribbling outlines on a copy, and then throwing those pages into a trash bin from a windowless WeWork. 

In another scene, where this man is washing up Sharpie stains from his fingers and then brainstorming all over again but still is not able to produce any good ideas. After this scene, there is a cut, where he has lost out to Wieden+Kennedy again and is knocking back a scotch with a bartender. 

While it was entertaining to watch a struggle of a startup agency founder, the reality is a lot less dramatic, and he was much less tortured than he showed himself to be.

The formation

The 23rd Best Canadian Man launched Maximum Efforts Production with former McCann creative George Dewey. This idea came to their mind after their low-budget marketing for their low-budget movie Deadpool became a major hit at the box office. 

In 2018, this duo made their partnership official, and along with it, they hired a small bi-coastal team to produce subversive creative ideas. Reynolds is the head of the office in the east, whereas Dewey has taken up the office on the West Coast.

How do you think they exchange their ideas and coordinate with each other being so far away?

Being modern startup owners, most of their conversation and exchanges takes place over text messages. (Not a shocker right?)

They both text each other the ideas, corrections, and suggestions they have. When they get to a conclusion, they send them to their small, trusted groups for making their ideas come to life.

The ideas for viral video marketing

Though Ryan is a newbie in this world of advertising and marketing, he is lucky enough to have experience as a creative person. His two biggest clients, Aviation Gin and Mint Mobile are linked to much of the entertaining world. In these companies, there is no hassle of pitching process or budget problems. You can compare it to the Deadpool level of modesty.

Maximum’s perfection is one of its salient features that catch most of the eyes. They say that speed is the most important factor in terms of advertising, and both Dewey and Reynolds have mastered that by pulling in last-minute favors being one of them.

The budget for viral marketing videos

The budget is less than 1 million dollars, and there are self-imposed deadlines to work on. This means that you cannot make use of the expensive sets and location and shoot locally. This also means that the script needs to be as minimal as possible while being impactful. These processes require a lot of creative skills and thinking.

Ryan gets his inspiration from the creatives he worked with within his low-budget movies. He says that when people are working on a tight budget, they seem to think more creatively and make the best out of whatever they can get hands-on. They use the resources they have at their disposal in the best way they can. In the same way, Ryan is applying that to the world. 

The ‘Uptown Problems’

The company has now started to have ‘uptown problems’, which means that more work is coming to the agency, while there are fewer people to handle it. The company also needs to protect the wit and creatively as it grows. For this reason, Dewey and Reynolds recently split the company into two: Maximum Effort Productions and Maximum Effort Marketing. They are also planning to hire more creatives for them.

Dewey says that most of the ad and marketing agencies begin with a commitment to creativeness, but due to their client objections or any similar thing gets in the way making the whole ‘piece of art’ something ‘flat’. He is against the hierarchical models of his past agencies and wants to build an organization where all ideas are equal.

Ryan Reynolds said, “Trust-based is very important. If you know the person you are working with has the mindset and the expertise and the commitment that you have, it is both liberating and invigorating.”

The workplace

Well, they do not have a workplace! Both of the founders hire their creatives from a wide range of places, and they do not want them to cumulate their creative minds in four walls.

As Dewey said, they want their people to work together but not necessarily have to work physically together. Similar to what Dewey said, Ryan told that he does not want his creative people to become clones like him and George. His people share many different perspectives, and he needs them to be ready to put it forward to them.

How do they make viral video marketing ads?

The duo likes to work with underdog companies. It makes them act more creatively and have more space for entertainment. But even then, this marketing agency is trying to get their hands to market bigger companies. Though, they agree that it will require more creative training for them to work on.

The secret of them creating such viral advertisements is an experiment. They throw up a company and see how fast they can come up with an inventive and new marketing campaign that can usurp expectations. They have set the benchmark to the level where their idea should be able to make the company pitch worthy.

The first thing they look up to is the culture match. The people who are working with the company and with the creative processes are not the ones who have spent most of their lives in the advertising sectors. All the creative people are the ones whose brains are young and overflowing with creative ideas. They are the people who find joy in brainstorming out-of-the-box ideas.

The texts they get are flooded with unique ideas from their creative people, and that excites and motivates the duo more than anything.

Conclusion

To make the most viral ads is to make it out of the box.

The duo while working together makes the most iconic ads, which make Maximum Effort different from most of the ad agencies. Both the founders have a life worthy of work experience with big companies such as Twentieth Century Fox, SpaceX, McCann, etc. But still, they say that the most fun they have is while working on Maximum’s projects.

The ads they create are not led anywhere by cynicism or snark. It is led by joyfulness, says Reynolds. They love the idea of bringing people together, and that is the kind of outlook they look for the company as well. They mainly work for bringing optimism around the world. And this is why people enjoy watching their advertisements.

Create your strategy according to your business and the target of your campaign, along with following the latest video trends in corporate video production. This will help you reach your goals quickly and effectively. For free consultation related to Corporate Video production, you can get in touch with us Realmstudios