Visual storytelling is the most effective way to grow your account in any kind of media, especially social media. With people preferring to watch a video about a product rather than reading about it, the use of videos is on a rise in marketing. Businesses, small or big, are making use of this tool to grow their business. Surprisingly, it is helping them in more ways than one. The key to using video marketing is to get it just right to connect with the prospective consumers in such a way that they look into the video and follow the brand.

          The most basic thing to get right in using video on social media to grow your small business and brand is to make the video attractive. The audio and video quality should be good and the colors should be bright and eye-catching. These are simple things that anyone can get right, even you can do it to grow your small business.

          Social media is a space that widens your reach to a global level, which means that you can grow your small business globally with just a video, with just a click on the post option.

Here are 7 creative ways to use video on social media:-

Emotional marketing on social media.

          Emotional marketing is a strategy used by creators big or small to connect with the masses. It is a technique that focuses on using emotions to connect with consumers. This strategy can be implemented by making what you do in a day vlogs, introduction videos, family videos, creating videos with friends, motivational videos, and making videos that help viewers connect with you and your brand on a personal and emotional level.

Social media influencers use this technique to grow their accounts by sharing their daily lives. Influencers like the ACE family are a brand in themselves now.

Get in with the trends.

It is important to keep an eye on the new trends and being up to date on them. Knowing the trends and joining in to put up your version of the viral trend is a great way to increase your viewers. Since social media users follow the viral trends, the chances of you showing up in their feed becomes high in turn increasing your reach and viewers.

Create a parody video on social media.

          So we all know about the viral CRED ad featuring Rahul Dravid. A few days after its release Magicpin took the opportunity and released a parody video taking a dig at CRED. This video also did well in the market as it trolled the famous ad and focused on “Asli savings” as opposed to CRED’s reward points. Here, the Magicpin ad states that users do not know where or how to use them despite having lakhs of points.

Customer testimonials

Posting videos with your customers and them stating how beneficial your product was or how content they are with your product is a great strategy to grow your small business. This depicts customer satisfaction and the authenticity of your product and business. This also attracts more viewers and more consumers for your product. Paradyes, a growing DIY hair color brand, in its Instagram account posts a lot of customer reviews and feedback. They have succeeded in gaining more followers by putting up videos by its consumers showing how easy the application of the hair color is and by portraying genuine client satisfaction.

Interact with followers on your social media

          Interacting with your followers is a very important thing to do to make them stay. Going live on Instagram and live vlogs are a great way to do that. Going live also gives viewers and consumers a space to put forth any questions they might have regarding your product and gives you a platform to answer these questions quickly.

          Interaction with the viewers can also be done by asking them questions through Instagram stories or portals and then making a Q&A video where you answer their queries. The viewers feel seen and heard and this makes them feel like you and your brand care about them.

Trailers /Teasers.

          Humans are curious creatures. Creating curiosity is a great and effective tactic to gain traffic on your profile. By posting trailers and teasers of any upcoming product or event of your brand you make the viewers curious about what more you have in store for them. The viewers’ curiosity is very useful to the brand to create and grow a loyal following.

Every time something exciting is about to take place the brands do not directly announce it, instead, they release trailers and teasers to create in viewers more interest and make them look forward to what is coming next.

Innovative and regular content.

          To catch the eye of viewers your content must be innovative and you must keep releasing new content on a regular basis. Innovative content will help you and your small business gain more viewers and followers, the regular uploading of content will help the pre-existing followers to stay and keep following you.

You should keep in mind that your content doesn’t have to revolve around your product. Your video can in no way be related to your product but should be attractive enough for you to gain viewers. This tactic results in gaining brand recognition and through recognition comes sales.

Through video marketing in social media, you are not only marketing your product you are also building a brand name and a relationship with your followers, consumers, and prospective consumers. It is an open space for anyone all over the world to connect with your business hence making it as eye-catching as you can is the first thing you should do. Creating an attractive profile with videos using the creative ways we just mentioned is your way to grow your profile and small business.

Create your strategy according to your business and the target of your campaign, along with following the latest video trends in corporate video production. This will help you reach your goals quickly and effectively. For free consultation related to Corporate Video production, you can get in touch with us Realmstudios