Trade expos remain the space for expanding your business in uncharted markets. Potential clients attend these exhibitions in search of new companies to collaborate with. We’re sure participating in Trade Expos and preparing for it is a huge time commitment along with deadlines to have the stall ready with the right branding elements and colors, branding, transport, operations, hotel accommodation, clients discussion. Well, Corporate films can be a solution to one of your biggest problem- Branding.

Adding video to your social media efforts can make audiences 10 times more likely to engage and share your post. It has a likewise impact in trade exhibitions. The businesses, through videos, educate and make the audience aware of their product and services.  If you have a huge inventory, manufacturing space or team who does brilliant work you should showcase this information to every client. They would instantly connect with your company. It dials down the risk of loosing any clients when your stalls are overcrowded.

The best way to pitch your project to a potential investor or a client is through a Corporate Film.

So we need to understand how corporate video is a passport to succeed at various National and International Trade Expos.

1) Captures Multiple Clients

. A major problem is to get the right target audience in trade expos. There isn’t any source through which you can communicate with everyone. It results in unwanted loss of potential business in the trade expo.

More Customers at a Trade Expos
More Customers at Trade Expos

 This problem can easily be solved by the corporate film. If you are participating in any Trade Expo, then we can assure you of the impact of your company on your clients, making your job easy and converting them for you. Corporate Film acts like a video Bot- it turns people’s eyes because of its unique nature.

2) The Most Attractive way to Present

Humans genuinely connect visually more. In the coming ‘Video Age’ people are less bent towards listening than having a visual experience.

No matter how good your information is- they need to be presented in a efficient manner so that it catches the attention of people. We can not expect everyone in the trade expos to read your brochures. A video on the other hand delivers the crisp and clear message you require wish to tell them.

Attractive way to present your brand

Videos keeps us hooked to the screen till the last second and tell more about your brand in the shortest amount of time.


3) Brand Identity


Out of thousands of the topmost companies who participate in trade expos, only 2% of them rely on a professional corporate video. It helps to build connections with clients to get connected and acts as a gateway. The biggest mistake to make after producing video content is not sharing it so that it can bring exposure. When sharing, remember this: People interact with video content differently depending on the social platform or a marketing channel.

This is why exhibitions are important for exposure. Many ad filmmakers say that a movie isn’t complete until it is seen by an audience and judged. The same is true for your videos. Therefore, there is no reason to get too caught up in production and post-production that you forget about marketing and distribution.

RELATED ARTICLE: 7 creative ways to use video on social media

4) Generates Trust in your Brand at Trade expos

People can trust your brand. Investing in a corporate videos shows your confidence in your brand. Describe your product and service efficiently through that professional video. When the audience feels that they could be benefitted from it in some or way, and they think about making a purchase, it means you have effectively gained their trust.

Trust building

This trust could be later build into loyal customers throughout your business span. We could easily say that a one time investment in corporate film can generate revenue for a long time.


5) Event managers sharing your content.

The professional event managers who are veterans in the field are great at event organizing. Events help in bringing and having connections all over. If your video is professional, It will pique the interest of the organizers. Additionally, the video will be forwarded to people who might be accompanying at the event.

Out Of the Box thinking

Therefore, your content needs to be out of the box. Your video’s design should be a reflection of your brand personality. It can be fun and animated, or professional and minimal. Whatever style you choose, make sure it’s consistent across video communications.

6) Brand Advantage in your stall.

Evidently, you can only speak to one person at a time. However, the video when played in your allocated stall will work as a trailer. Hence giving you an edge of showcasing as a brand.


You can also speak, the Corporate video for an International event is not even a 5% investment. No one is expecting your company video to look like a glossy Nike ad or a blockbuster action movie, but that doesn’t mean it should look like someone shot it on their iPhone. If you want corporate videos that will have an impact on the need to invest in them like any other marketing measure or company initiative. You need to have a brand advantage in your stall.


Bonus Tip:

If one of your customers is also attending the event, it gives him an option to share the video in his business circles. It also helps in market researching.  Besides researching their demographics and background, you need to be able to resolve what attracts your viewers, what are they thinking about while watching your video, and what will motivate them to make a decision. So, as you can see, picking the target audience carefully will surely benefit your business. It’s not about making the best video, it’s about offering the best solution to your audience. 

If you are thinking of building your empire, contact us- Realm Studios. We love to build films.