­­­Video Marketing is now a million-dollar industry, Product Video ­­­marketing is of high influence dictating what you should do and how to do it. You can create a loyal customer base with very little investment. Read along for the TOP 5 reasons you must invest in Single Product Video Marketing.­­­­

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“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.”

Dan Patterson

Have you heard of Cadbury, Fevicol and Little Hearts, do you know what their secret mantra is? They not only built their product with perfection but also made an impactful creative video commercial that won many hearts, the hard work and effort go beyond words. It is the art of creating connections that add value to build and further grow the brand’s recognition.

Creating Connections – Now we all know videos tell stories, you as a company need to form a connection with your audience, by investing in single product video which can be shared on every social media platform and even with business prospects. Videos trigger emotional connection, that’s what we need. Think about it, the investment is low, with high revenue and it also increases your brand value. You are building traditions.

High Impact – Consumers are more into seeing is believing. With product videos, you can show them instead of telling them why you are the best in the market. It takes one video, just one quality high engaging video that can make your brand go viral giving you the edge above.

Budget-Friendly – Investment in a single product video is pocket friendly when compared to large scale advertisements. This is the mantra for taking your business to the next level. Your returns are higher, you save cost, a quick way to build trust and reliability, and this will in return showcase the other products and services you offer.

Advertising and Branding- On average a consumer watches 3000+ advertisements per day. An engaging Product advert will bring awareness of product features, services, and benefits contributing to organic traffic in turn increasing brand awareness.

Custom video for every occasion- A customized video for festivals, a T20 match, weddings, birthdays, you name it! One video can boost your seasonal sales and you can even use it during presentations. This, my friend, is trending, you are forming a direct emotional connection and creating a wave of momentum. 

Now let’s talk about the social platforms you could use at your advantage, we have listed out additional places you could use to enhance the brand experience.

  • Campaigns on all social media platforms such as Facebook, Instagram, YouTube, LinkedIn, Quora, Medium, Twitter, Google Plus. 
  • Videos can be played in your walk in-store and office space. 
  • On your website, Google loves video to rank you better. 
  • Embedding in the signature of the video. 
  • Play/stream in exhibitions you participate in. 
  • Share with Event managers that organize the exhibitions etc. 

Conclusion:

For a product based company, a Product Video is the heart of Marketing communications. Easy, affordable and drives a lot of traffic for sales + it adds a whole lot of experience for the brand.

A creative video production service like @RealmStudios is always available for a free 15 minutes consultation. What are you waiting for?