Debunking Sunak’s Video Campaign – Why was it perfect despite bad timing?

Were you ‘ready for rishi’ for the first time? Maybe not. But there was something right about Sunak’s video campaign. It made him the second most loved candidate in the United Kingdom’s election in 2022. Despite all his controversies and the unfortunate timing of launching his campaign – he still managed to capture a key demographic.

Why? We will specifically deal with each part of the video and check what makes it so appealing. We will also try to identify the problem of what went wrong.

Related article: How Did Ryan Reynolds Master Viral Video Marketing

Firstly, let’s have a look at the video campaign that created the entire fuss.

A Little Overview

Rishi Sunak – The Prime Minister Of the United Kingdom, left the johnson cabinet soon after the ‘partygate’ scandal and loose handling of UK’s economy. The Johnson government soon fell after his resignation. Rishi Sunak gained popularity because of his rightful predictions about economy.

However, he soon released his campaign video just after the resignation of the Tory leader which gave him bad publicity. People claimed he was ‘backstabbing his leader’ and purposely leaving the cabinet. Many of his old videos also resurfaced where he came out to be an ‘elitist’. It did not agree with the UK’s working class. Apart from this he was also under scrutiny because of her wive’s wealth and claimed faulty taxes.

Apart from everything he still gave a strong competition to Liz truss. When she failed to deliver what she promised, Rishi Sunak was left as the ideal choice. You could read it in detail from here.

Despite all the bad press. What worked out for him? How was he able to connect with his members so effectively? What was so appealing about his Video Campaign?

Figuring Out his Video Campaign

There was another video that was posted soon after the initial one. Give it a look-

Elections are major marketing stunts. Except for a brand or a product – a person is marketed to make a mark on people’s minds. The campaigns are an effective tool to understand- how to reach to masses. Therefore, it is necessary to unravel all the techniques per line which could also be applied to any corporate video.

In both videos, there are some common elements –

Use Of the First Few Seconds

In the campaign video, you are hooked from the very start. ‘Let me tell you a story drew people to attentively see the entire campaign video.

In the second video – reading the terms like Brexit, and Covid led people to be hooked from the very start.

The first impression is very necessary and that’s what you should do. The opening line decides whether people will see your entire video or not.

Emotional Connect

It is quite obvious since elections are about mass connections and drawing people to a person. By establishing an emotional connection by narrating a story of rishi’s childhood and adding all the hardships UK faced in the Covid wave, they drew people’s attention.

Almost all video campaigns have an emotional element. It gives a wider customer or in this case a voter base. Also, it connects to people personally.

There are chances that there might be many UK citizens who shared the same story as sunak. This created a sense of belonging via his video campaign.

Related Article: Power Of Emotional Marketing For Brands Today

Clarity Of Message

In both the videos it was clear what he was advertising. ‘ get the same opportunities as me’, ‘won’t quit and ‘take the rightful measures’. Both the video campaigns had the same base that he would take the more difficult path to make the economy right.

A clarity of message helps people to understand you better. People trust you better since you don’t leave them in confusion. Most brands miss this mark.

When you have a lot to offer, try to highlight the most glowing feature of your brand or product. People will be induced by that one feature.

Thought Provoking

‘The underdog’ – it has a buzz around it. Since most politicians campaign as people’s favorites, ‘underdog’ raised questions in people’s minds. Also, Sunak’s combined wealth is more than that of Britain’s royal family. So in no way, he is an underdog.

Raising questions in people’s minds is the most important tool that the marketing team should strategize on. The term caught on effectively as people were drawn towards the campaign to know about the title of the underdog.

Visually Appealing

you won’t probably like a 1:30-minute video of just Rishi Sunak talking in his video campaign. It is very important to add visuals that correspond with the audio which will keep the audience attached till the very last second.

Here is where professionals help. With the right graphics, the best lighting, the proper edit and the right storytelling – they would make your video product stand out.

Looking for a professional? You could easily get a free 15-minute consultation from Realms Studios.

Related Article : How To Hire The Right Corporate Production Team

Personality

We connect to the personality more. If there was more data as compared to the values he brings- we might fall out of the deal.

Humans want to see the attitude of the company rather than the numbers. Human decisions are more driven by emotions. Therefore it is necessary the human factor is visible in your marketing campaign.

The CTA

The call to action is the right way to end the obvious. It impacts the audience’s mind into making them believe that the campaigned product is a necessity for them. ‘Britain loves an underdog’ and ‘Ready for Rishi’ are signs of the CTA.

We are made to believe that a Rishi is all we need at this time. After highlighting all the potential attributes of your product you need to send a message to people that they ‘buy it now.

This will increase your chances of getting more sales and widen your customer base.

What went Wrong?

Once the video product is ready – the most important step is marketing. Marketing includes analytics of the market, analyzing the right time, and executing it with the right message. It’s like the basic idiom- hit the iron when it’s hot.

This is where Sunak’s campaign failed the very first time. The announcement of his campaign was rather in a haste and made many party members turn against him. It is always said that marketing and video production go hand in hand. The video product could only flair by the right marketing. You can read all about it here.

The Takeaway

Video marketing is a strong tool for reaching the masses in no time. It is interactive, simple, and easy to understand. People are more drawn toward commercials because they are more visually appealing. Along with that a strong marketing strategy is required to execute the video production to your benefit.

Get your perfect video now. Contact Realms Studios.