Tips for growing your business with promotional videos

Promotional Videos have been a way to promote your business or talent across the world since the birth of YouTube. Creators upload videos displaying themed content for their subscribers or visitors to watch for years. Now the scenario is the same with social media platforms too. With Facebook, Instagram and Twitter, you can share videos of your business however you want.

You can upload pictures and texts too on these platforms, then why are we specifically focusing on videos? According to a report by Word stream, videos alone generate 1200% more shares on social media platforms than photos and text all together. Videos are more interactive, impactful, and educational than photos or texts. Thus, people engage with videos more, generating a huge amount of shares.

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“Stop thinking of video marketing as this separate entity that is optional for your business. A video is an effective form of communication that needs to be integrated into every aspect of your existing marketing efforts.”-James Wedmore

It is the reason why everyone from every type of business is indulging in video marketing. Whenever a company launches a new product or service, they come up with a new video educating their audience about it.

Here are some tips for growing your business faster with promotional videos and video marketing.

Content for Engagement

As said earlier, video content drives 1200% more audience than text and photo combined. That means that if you invest your time writing a long text describing your product, even with pictorial descriptions, it will not be able to generate as much traffic as the videos do alone.

But the video may need a descriptive caption (not too long to bore the audience, but long enough that the audience gets all the required details that the audience may require after watching the video) in all the social media platforms and websites. 

As you may know, YouTube is the most popular channel for videos. There are all types of video content available on that platform but have you ever wondered which kind of video content may generate the most traffic or engagement?

Three types of video content generate the most number of engagements on YouTube as well as other social media platforms:

• Controversial  Content
• Entertaining Content
• Educational Content

Controversial Content

These promotional videos may be a risk for your business as they may ask the audience to choose a side or may talk about some sensitive issue that may come to them as a shock. But it may also get successful if the audience likes your idea of risk and if it gets viral, creating a buzz among them. You need to think about the script, topic, and content that you will be talking about in your video.

Entertaining Content

These types of content make the audience feels emotionally attached to the video. The emotion can be anything, happy, sad, enraged, anything. The main focus of this type of content is to make the audience feel the subject and relate to it. It can also be a social message video or a comedy video that can make the audience laugh.

When the audience feels emotionally attached to a video, they share it with others to feel the same emotions that they did, which means more engagement. People also tend to watch the complete content if they find it entertaining enough, so squeeze up as much information if you opt for entertaining video content.

Educational Content

The content which helps people solve their problems or answer their questions based on their normal life will also generate a lot of engagement. It can also be a video that can educate the audience about how your product or service can benefit the audience in their life.

Post High-Quality Promotional Videos

We are not just talking about the resolution of the video. The content, dialogues, direction, and other things which make a video worth watching describe the video quality. The first step before writing the script of the video is to analyze the market and knowing your target audience. The research will help you follow what interests people the most and what will they prefer watching.

Planning the whole process in mind makes the video production process easier. After deciding the theme and storyline of your video write, revise, and edit the script, keeping in mind the audience’s sentiments. The dialogues (and actions) should also be catchy. Using a high-quality camera and setup should not be the top-most priority, but it will be the cherry on top for your video.

Choosing the right music also affects the quality of the video by a lot. If the video is long, use multiple songs or the video is emotional or educational, use soft music. If it needs high-tempo music, use that. Remember to choose the music suiting the theme of your video and not the opposite of it just for attraction.

In the end, use the magic wand of editing. Cut out all the unnecessary parts and dialogues from the video (the ums and uhs). And use the best version of the clips from the takes. Voila! Your video is ready.

Use SEO in promotional videos

When you search for something on search engines like Google or Bing, some sites pop up at the top. These are the sites that get the most clicks and traffic. It happens due to SEO or Search Engine Optimization. When your website has content extremely related to the words one searches or contains the required keywords, then it is Search Engine Optimized.

When talking about SEO, it loved videos. If your website contains videos related to what the user is searching for, then your website will show at the top of the search engine. Also, work on the captions and metadata that will go along the video as the search engine would not be able to ‘guess

If you have a YouTube channel for your business, you can divert the audience from your YouTube video to your website. You can do this by providing the required links in the description box of the video. You can mention the link to your website in the bio of your social media accounts as well.

Keep an eye on success for your promotional videos

Keep track of the number of views and shares on your videos. See which hashtags and keywords are working the best on social media and which are metadata is working the best for websites. Keep changing them according to the trends. See the content which is diverting the number of audiences to your website or promoting the purchase of your services. If they are entertaining content videos, create more such videos in the future.

Also, keep changing the video content according to what is popular. For example, on Instagram, Reels are getting more engagement than IGTV. So, post more of that.

These are some of the most effective tips which will help in creating engaging content for video marketing for promoting your business. Remember to follow each step with research and in the best way possible to you.

If you are thinking of building your empire, contact us- Realm Studios. We love to build films.