Brands often shy away from using Youtube to grow their business. Why? We don’t know for sure. What we do know is that they probably should. Youtube is the second largest search engine on the internet with over 2 billion users worldwide and YouTube videos are the fastest way of growing your business today.

     It is an intimidating tool but since marketers are shifting towards using videos to engage with their consumers and potential consumers, Youtube is the best platform to do so.

  • YouTube Marketing

To get marketing through Youtube right, you must first do some research on your competitors. This research will include learning how they started, how they built their brand through Youtube, what keywords they use, and what new techniques they indulge in to engage with the audience. Your competitors unknowingly are the first ones to help you when you’re starting, right?

Here are 5 effective ways to grow your business through YouTube videos:

Upload high-quality content.

The YouTube videos would be viewed for a longer time or even till the end if it is high quality. A high-quality video is one that the viewers enjoyed watching and got value in exchange for the time they spent watching the video.

Hence, a video that gives the viewers a good experience and makes the time they spent watching it worth their while are the kind of videos you should upload.

  • High-Quality content

Put keywords everywhere in your YouTube videos.

“It’s too many keywords,” said no one ever. Using keywords in the title, description and tags will make it easier for the relevant audience to find your videos.

Keywords are search terms that when included in the video, will increase the video’s chances of showing up on the first or second page of the search engine for specific words. Google keyword tool is used to generate variations of the keywords for tags in your YouTube videos.

Keywords are search terms that when included in the video, will increase the video’s chances of showing up on the first or second page of the search engine for specific words. Google keyword tool is used to generate variations of the keywords for tags.

Extract and use keywords from famous videos. Using keywords that were used in popular videos of the same genus of your brand and business.

Attractive Thumbnail

There are so many YouTube videos that you only click because the thumbnail looks interesting. The thumbnail is clickbait to the audience which should be interesting, attractive, or should make the viewers curious as to what is in the entire video. Since the thumbnail is the first thing that grabs the viewers’ attention, it should portray what your video is about and at the same time make the viewers curious about what the entire video entails.

  • YouTube Thumbnail

It is also important that your YouTube videos are engaging, it can be a very basic video but should be pleasing or entertaining enough that the viewers stick to the end of it. The viewers staying till the entire video will increase the chances of engaging with your product since they will retain the video in their minds for a longer time.

Use soft selling techniques to sell your YouTube videos

Sales of your product is an objective here but a secondary one at that. The primary objective is to spread the word. To make more people aware of your business/product. Making the reach to your target audience easier and in a more effective way, with time.

Pushing the viewers to buy your product in the video seldom results in them doing so. Rather you should be subtle, create a video that subconsciously connects with the people. Soft selling will help increase brand awareness and build more trust with the audience since you are not directly asking anything from them in return for viewing your video.

Soft selling is an idea that emerged in 1914 when Theodore MacManus published an ad for a Cadillac without mentioning Cadillac a single time.

Genius isn’t he?

Create multiple ways for viewers to engage with you, your brand, and your products.  

Asking viewers to like, share, and comment on your videos will increase their engagement on your youtube channel. You must ask them to subscribe to your channel if they like your product. If they like your brand/product enough they may even use the bell to receive notifications whenever you upload a video.

You can put up links to your website, social media handles and attract the viewers to engage with you and your brand on platforms other than Youtube.

Create playlists.

Playlists are lists of videos that come under the same category, making it easier for people to find similar content in one place without searching much for it. You should create playlists with your video along with videos from other creators which are similar to yours and give the playlist a catchy title. The title of the playlist should include keywords to boost your SEO. This will increase your engagement with the target audience. The audience prefers to find what they are looking for in one place rather than going around searching for it in different places.

          Other than all these effective ways, you also have to be aware of the new trends and challenges on social media, you can use this and create videos around your products. This will increase the engagement with the audience, even those other than the target audience. Most people follow viral trends and hence follow everything related to it.

 These techniques will help you to create a brand name among the masses since almost 25% of the total world population uses Youtube. Your local business wouldn’t take much longer to go international if you use Youtube as a tool in the perfect way.

Conclusion

          Youtube marketing is very tricky but at the same time so rewarding if done properly. Knowing what to do and how to do it while marketing through Youtube doesn’t mean that the first video you put up will go viral. Youtube Marketing involves a lot of trial and error, you need to be patient and persistent with your efforts and videos for some time, the brand will grow and the consumers will stay. Uploading videos regularly (weekly once/twice) will help since it will create more engagement of people with your Youtube channel.

          With influencers influencing a lot of people in today’s world, many brands also include influencers in their videos. Followers of the Influencer will check your video, hence resulting in more engagement in your Youtube channel.

You have to grow and nurture your Youtube channel like a tree, the fruit it bears after will be as pleasantly sweet as sweet can be.

If you are thinking of building your empire, contact us- Realm Studios. We love to build films.