How Videos act as a marketing tool during the Pandemic?
Marketing has changed immensely over timeless generations. Now, Videos act as a marketing tool since Technology and research have often changed. Hence, Video marketing requires innovation and adaptation. The introduction of creative images in print journalism like ad space in newspapers, banners, brochures proved to be an eye-catching method for the marketer to convey his pitch to potential customers.
“A picture is worth a thousand words”,
Maxim
Hence with this math, a video must be a million words!
The birth of YouTube in 2005 completely changed the video marketing dynamics, monetized the video ad space, and became the 2nd largest search engine after Google. With creative scripts and eye-catching graphics, the video format of advertising is now widely used as a tool for marketing.
Today marketers pay much attention to not just conveying information or a sales pitch but also making it entertaining for the viewer. With the plethora of information and pitches available on the internet, the consumer chooses the ones he connects or relates with and enjoys watching. Video is one of the most versatile and profitable marketing tools in the market. Apart from this, there are plenty of compelling benefits of using video marketing for your business.
Here are 6 key benefits of using videos as a marketing tool for business-
1. Video boosts ‘Call to action’ rate
Using video as a medium increases the conversion rate rapidly. Scientifically, Visuals are more likely to remain in one’s memory than written data. Thus, when a person views a product video it remains in their memory. So the next time they would want to buy that product, your brand name will pop up in their head. This way, viewers convert to potential customers and eventually to customers. A well researched and presented video persuades people to take immediate action like following your brand’s social media, subscribing to your newsletter or simply sharing it with other people.
Bonus tip: Adding an introductory video with email marketing works wonders.
2. Search engine friendly
When a person watches a video on your social media page or website, the time spent on the consecutive platforms increases. Thereafter increasing the engagement of the website. Search engines stores this as brownie points for your website. So the next time someone searches for the product/service you’re dealing with, the chances of your website showing up in search, increases. The key here is to make the content of the video SEO friendly I.e putting the right keywords. You can easily find the relevant and trending keywords using the ‘Adwords’ feature of Google.
3. Great return on investment
Marketers consider the amount spent on creating a video as an investment in their business. However, the amount spent is way lesser than the benefits availed by it. Research conducted by Wzyowl in 2020 Strongly suggests that marketers feel more confident about the return on investment offered by video marketing, now more than ever as it increases traffic, influences people, increases leads, connections, sales, and even interpersonal relationships with its customers and employees.
4. Personal approach
In this pandemic hit world, everything has suddenly moved to screens completely. Videos are not only used for sales and marketing purposes but can also be used by a marketer to directly contact its customers and send out a personalized message like “Be Safe” or “Measures we are taking for your security”. It develops trust within people. They feel connected and cared for, which is very profitable for any business.
5. Clear understanding
Tutorial ‘How to’ videos, Explainer videos, and Animation videos are very effective ways to make a consumer understand your product. Remember- The consumer has a lot of choices and thus will choose the most convenient option. A well and jargon-free explanation give your product an upper hand while comparing with other competitors in the market. For instance, if you’re a clothing brand, fashion videos related to recent trends, details about the fabric you’re using, ’Different ways of wearing the same sweater’ are some videos that will add value to your product. Many websites like ‘Powtoon’, ‘Animaker’, ‘Animatron’, ‘Moovly’ and more offer easy and pre-designed templates for such videos.
6. Wide genre of Video marketing
There are many ways of practicing video marketing. Apart from the usual product review and ‘how-to’ tutorials, the digital space for videos has expanded to webinars, interviews, training, and Facebook live. Webinars are a form of digital presentation in which the presenter talks in detail about the topic at hand and anyone can access it with a simple link. You must have heard about Microsoft Teams and Zoom in this lockdown since they are now widely used by businesses and educators. Facebook live is similar, but with no access link. Anyone can join the live session to listen to the host or even receive live updates of a business for a more personalized connection with it.
Video marketing is a rapidly innovating tool. Companies are designing Virtual Reality or VR and interactive video campaigns to attract more clicks and engagement. Especially in the post-Covid world researchers and scholars believe that digital tools of marketing will completely acquire the market. The Wzyowl Survey of 2020 taken by a sample of 656 respondents found that 85% of businesses use video as a marketing tool. The key to standing out from the market here is to engage with the customers on a more personal level.
Last but not the least, maintain transparency about the operating work as much as possible, Create festive and special occasion videos, conduct regular webinars, invite important people of the industry for interviews and most importantly reach out to your customers on an individual level. Goods and services change over time but once the customer engages with you and your business, it will remain.
Contact @RealmStudios for expert advice on Video Marketing at any time and hop on to easy promotion and growth of your business. What are you waiting for?
