It’s 2021, investing in Digital Marketing and Video Marketing has become a coherent part of running a proprietorship. It is necessary to adapt to strategies that will help you cut through the digital crowd as well as make you stand out. This is exactly where Investing in a Video becomes the go-to choice in your content marketing strategy.

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Videos provide good ROI

Come to think of it, Videos are a crucial part of our daily life. We scroll endless videos, we do endless trends, share them, follow them. Hundreds of them stick to our minds and we hum their tunes as well. Videos can do a lot more than just increasing engagement. Backend analytics for videos help marketers qualify and prioritize leads.

The good thing is, they are various types of videos that can be used based on the requirement. One can use videos to impart knowledge, give introductions like a corporate film of a brand, client, and team onboarding, DIY tutorials (very trending), Value-based videos, testimonials, etc. that build your product or service.

At the look of it, Video marketing seems a bit overwhelming; considering the pre-production, production & post-production followed by distribution and amplification. This is why you need the expert advice of a video consultant to get a push-start!

Find free or affordable online professional video consultants who can ease your process. Get free video consultation at Realm Studios!

I can see you still have various doubts hovering over your head. Keep calm and keep scrolling.

Here are the 5 major reasons why should definitely Invest in Video Marketing right about now!

Investing in a video helps conversion rates

1. Video Marketing provide More Information in less time


Marketing through videos offer the best return on investment – Video Experts say Adding a Video can increase conversion rates by 80%. Videos improve brand awareness, lead generation for sales as well as the best conversion rates.

But coming to video, it comes with some drawbacks. Firstly, creating a video isn’t a single person task. Secondly, it isn’t the cheapest of tasks. Although it’s worth every second you invest in creating and marketing it. But with the right idea and efforts, Video editing tools these days have made it very easy to make videos that are professional. Moreover, with smartphones like iPhones and One plus, the cameras are exceptional.

Nobody lacks the creativity to make a video. The biggest myth in the market is Perfection! The videos you make do not have to be completely color graded or have an exceptional end. Your videos need to comprehensible for the audience to understand. The main reason you’re making this video should be clear. Basically, the message and the content really matters. The research proves that the first 10 seconds of a video captures the views attention. If the video is not clear enough then good quality and good designs don’t matter. So we guess it’s fair to say, video is like pizza – when it’s bad, it’s still good!

With A/B testing you will discover what kind of videos are working for your audience! Make changes as per the insights to increase the ROI.

2. Videos Helps in Lead Generation

Videos interest your audience, Gives them easy access to the work you do in a few minutes, Videos can make you good money. Add a video to your home page and see your conversion rates go up by up to 80%.

People find the same kind of content everywhere, they need to see something new in your work. What differentiates you from your other competitions? and especially, what do you have that they don’t?

Videos help you answer these questions in your potential customer’s mind. Why should they invest their money in your product or service?

The more they know in less time will act as a clickbait for example- High quality, compelling videos help people to stay longer on your website page. This gives a thumbs up to Google, and it improves your search ranking in return. And well you know how important it is to land on the first page of Google, especially in terms of sales and conversion.

Investing in a video helps lead generation

3. Video Builds Customer Interest


Videos act as real and authentic connection with your audience. They do what a simple text can’t. They keep them engaged.

The key focus of videos depends on the self-image of the brand. They can build trust in your audiences in a way that brands can’t match. After all, brands rarely have a face. Brands consist of logos and artworks which lacks the personal touch. Various established brands know this and focus on providing that personal touch. Also, Bring elements to their videos or ads that show intensive brand-building efforts. Especially, many small businesses can manage as effectively. 

The personalized and authentic aspect of a video expert can bridge this gap for you. Moreover, by investing in videos, you can reach out to their audience with the influencer’s endorsement and build a connection with people. 

As more and more users interact and connect with your video content, the more you increase your brand’s reach. Word of mouth marketing, social media shares, and likes increase, and so increase the numbers who trust you.

Videos appeal to smartphone users

4. Video Appeals to Smartphone Users

With the number of mobile phone users increasing, and there is no stopping it, the demand for video content has increased too. Your audience is getting bigger and better with a hunger to watch videos on the go. The reason being, 90% of consumers prefer watching videos on their mobile devices

Also, Google reports tell us that smartphone users are double the number of TV viewers and 1.4 times more than desktop viewers to feel a personal connection while watching a brand’s Video.

YouTube has also reported that mobile video consumption rises every year at a rate of 100%.

76% of social media users share a branded video with their friends if they find it entertaining. Create bite-sized, relatable, and engaging videos to viewers to share your content. We know emotions are not precisely an ROI, but these shares can increase your website traffic, and you can take it from there.

Videos engage audience

5. Video Engages Audience More Effectively

Video marketing is getting bigger and bigger and there is no stopping it. So better leverage the trend before it’s too late.

If you want to grow your business, start creating and investing in video content to attract, engage and delight your audience. The process can seem a bit daunting at first, but it’s worth every investment that you make.

When you invest in Video Marketing, you hire a team of professionals who need to be

  • a Creative Team
  • Experienced Filmmakers
  • have Versatility in work
  • are able to provide you a Fresh look

If you are thinking of building your empire, contact us- Realm Studios. We love to build films.